WELCOME TO THE FUTURE
The way we perceive food has changed greatly in recent years. But there are those for whom the food industry has not advanced much during the last 100 years: babies!
Else Nutrition is a revolutionary international brand that aims to change all that and march baby food into the future. Thanks to Else’s revolutionary product, a new generation of babies is going to receive, for the first time, a plant-based, organic, clean-label, milk-free, and soy-free formula, based on only 3 natural ingredients: tapioca, almonds, and buckwheat.
I have designed & directed this heartwarming animated video for the launch of the product in the American market, designed to introduce the brand to the millennial parent audience in the US and to convey the progressive & innovative values it brings to the market.
Client: ELSE | Director & design: Sivan Kidron | Storytelling: Etay Naor | Production: Allenby
